Kari Brovall is a wine writer and a bonafide storyteller. His love of wine has steered him in the direction of helping wineries bring their wines and stories to the fullest potential. He has been nominated by Wine Travel Awards in the category Food & Wine Influencer / Expert opinion in 2024 and 2025. Kari is also a member of the international expert judging panel for the Wines of Portugal Challenge. He is also recognized by Vinoinfluencers World Awards.

 Kari has worked for first class wineries, brands, people and for first class organizations. In the early 90´s he was in the house of the legendary Fondberg. The company grew from 32 million SEK to 1.2 billion SEK during his four years with the focus on sales and business development. He drove commercial strategy and served as a sales spokesman for a range of the worlds most admired wineries and global spirit brands including Miguel Torres, Taittinger Champagne, La Rioja Alta, Labouré-Roi, Bombay Sapphire Gin, JB Whisky, Jim Beam, Dalmore Whisky, Miller Genuine Draft and Stolichnaya Vodka.

Kari Brovall was appointed by Miguel Torres in the late 90s to set up the first Miguel Torres wine company in Scandinavia with headquarters in Stockholm, Sweden. Together with colleagues the team succeeded both in sales volumes as in brand repositioning in the market while keeping its identity intact.

His knowledge of the interplay between content and business, between audiences and creators, of generative AI, multiplatform storytelling and transmedia development has taken him around the world for speaking engagements, workshop facilitation and international consultancy. 

Prior to his own setup Kari contributed and participated in the elite e-commerce team in Copenhagen to help establish a new distribution channel which subsequently developed into the fastest growing digital and customer engagement wine platforms in Europe. The entire team participated in the nomination of Entrepreneur Of The Year in 2021 in the start-up/scale up category by Ernst & Young.

contact: karbrovall@gmail.com